Macy’s Thanksgiving Parade

Translated brand narratives into immersive physical experiences viewed by millions via live broadcast and public environments

• Designed large-scale experiential installations, parade floats, and balloons for one of the world’s most iconic live brand events

• Led 3D concept development from early ideation through production-ready visualization

• Defined materials, finishes, colors, textures, and scale for large-format installations

• Collaborated closely with creative directors, engineers, and fabrication teams to ensure feasibility and execution excellence

• Balanced creative vision with real-world constraints including fabrication, safety, logistics, and timelines